At that time, Jordan became the only 'permanent' model and was joined by a rotating cast of additional models. Ziering and Kozar both left the program in 2002. Pennington and Bradley were replaced by Heather Kozar and Claudia Jordan in 2001. Both Pennington and Bradley filed for wrongful termination and settled out-of-court for an undisclosed amount. Their dismissals came after Barker's failed lawsuit against Hallstrom. In 2000, Pennington and Bradley were dismissed from the program in (what was claimed as) an attempt to attract a younger demographic. Dubay left the show in 1999 and was replaced by Nikki Ziering.

ДЄfter Hallstrom's termination and Nolin's departure that same year, Chantel Dubay was hired as the third model in 1996. Eventually, Hallstrom was awarded a multimillion-dollar settlement in 2005. Barker sued Hallstrom for slander and libel and Hallstrom countersued Barker for wrongful termination and age, weight, and medical discrimination. Hallstrom was dismissed from the show in 1995 by Barker on the basis of weight gain (due to prescription medication), although Hallstrom alleged that she was dismissed for her refusal to support Barker in his then-ongoing litigation with Parkinson. Parkinson was replaced by several other women (including Cindy Margolis) until Gena Lee Nolin was hired in 1994. The following year, Parkinson filed a litigation suit claiming that Barker had been sexually harassing her beginning in the 1980s. Parkinson left the show in 1993 'to pursue other interests' as stated by Barker, although speculation among some felt her departure was due to ongoing difficulties with Pennington. During this period, Kyle Aletter (daughter of Frank Aletter and Lee Meriwether) appeared as the substitute model whenever one of the principal models was unable to appear in a given episode. In December 1990, the three were joined by the program's first permanent African American model, Kathleen Bradley. Pennington, Parkinson and Hallstrom appeared as the three main models on both the daytime and syndicated versions of the show from 1977вЂ“1993. Dian Parkinson joined Pennington and Ford permanently in 1975 after previously appearing only periodically.ДЇord left the program in 1976 and was later replaced by Holly Hallstrom who joined the cast in 1977. For the first three years, there were two models вЂ“ Janice Pennington and Anitra Ford. Over 25 women have appeared as models on The Price Is Right since the program's premiere. Various other models either assisted Ferguson and Wallace, or appeared during their absences. June Ferguson and Toni Wallace were the regular models, staying with the program for its entire nine year run. As is the case with the Carey era of the current version, the models were not referred to specifically by a nickname.

Usually, two models appeared per episode to model the prizes, much in the same tradition as the later incarnations. The original Price Is Right also employed models.

Price is right models